[{"data":1,"prerenderedAt":244},["ShallowReactive",2],{"portfolio-the-grizzly-den":3,"portfolio-related-the-grizzly-den":97},{"id":4,"title":5,"body":6,"client":5,"description":74,"extension":81,"filter":82,"imageAlt":83,"imageUrl":84,"meta":85,"navigation":86,"order":87,"path":88,"seo":89,"stem":90,"summary":91,"tags":92,"type":95,"__hash__":96},"portfolio\u002Fportfolio\u002Fthe-grizzly-den.md","The Grizzly Den",{"type":7,"value":8,"toc":73},"minimark",[9,14,26,29,33,40,47,53,56,60,63,66,70],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17,18,25],"p",{},"The Grizzly Den is a signed-in portal at ",[19,20,24],"a",{"href":21,"rel":22},"https:\u002F\u002Fmygrizzlyden.com\u002F",[23],"nofollow","mygrizzlyden.com",". People use one account for home and company work. If they have both, they switch after they sign in.",[15,27,28],{},"The public page has to be that sign-in, with a path to create an account. This is a portal problem, not a brochure-site problem.",[10,30,32],{"id":31},"redesign","Redesign",[15,34,35,36,39],{},"The live site at ",[19,37,24],{"href":21,"rel":38},[23]," is the sign-in.",[15,41,42,46],{},[43,44,45],"strong",{},"One account."," Home and company work share a single account. After sign-in, people who have both can switch.",[15,48,49,52],{},[43,50,51],{},"Sign-in on the public URL."," Email, Password, and Sign In are the first screen. Visitors who are new to The Grizzly Den get Create an account, which goes to \u002Fonboarding.",[15,54,55],{},"Same discipline as other client work: keep the account model as it is, put the sign-in where the public URL lands.",[10,57,59],{"id":58},"seo-and-technical-foundation","SEO and technical foundation",[15,61,62],{},"The portal has its own domain. The public URL is the sign-in. Create-account lives at \u002Fonboarding, so the first-run path is separate from the signed-in surface.",[15,64,65],{},"This is a custom web app, not a local-SEO brochure. The technical job is a signed-in portal with one account for home and company work.",[10,67,69],{"id":68},"result","Result",[15,71,72],{},"Visitors can sign in with one account for home and company work, or create an account and start from there. The public page matches that model: sign in, or create an account.",{"title":74,"searchDepth":75,"depth":75,"links":76},"",2,[77,78,79,80],{"id":12,"depth":75,"text":13},{"id":31,"depth":75,"text":32},{"id":58,"depth":75,"text":59},{"id":68,"depth":75,"text":69},"md","cinematic","The Grizzly Den public sign-in page with email and password fields, a Sign In button, and a Create an account control on a mountain background","\u002Fimages\u002Fportfolio\u002Fthe-grizzly-den.jpg",{"url":21},true,1,"\u002Fportfolio\u002Fthe-grizzly-den",{"title":5,"description":74},"portfolio\u002Fthe-grizzly-den","Signed-in portal for The Grizzly Den: one account for home and company work.",[93,94],"Custom Portal","Web App","client","BL0MLsZvMXu-K0tL6FLq6h2TmVjpCSmsMiwsf-ABCjI",[98,179],{"id":99,"title":100,"body":101,"client":100,"description":74,"extension":81,"filter":82,"imageAlt":165,"imageUrl":166,"meta":167,"navigation":86,"order":168,"path":169,"seo":170,"stem":171,"summary":172,"tags":173,"type":95,"__hash__":178},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":102,"toc":159},[103,105,108,111,114,116,119,125,131,137,143,146,148,151,154,156],[10,104,13],{"id":12},[15,106,107],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,109,110],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,112,113],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,115,32],{"id":31},[15,117,118],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,120,121,124],{},[43,122,123],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,126,127,130],{},[43,128,129],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,132,133,136],{},[43,134,135],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,138,139,142],{},[43,140,141],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,144,145],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,147,59],{"id":58},[15,149,150],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,152,153],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,155,69],{"id":68},[15,157,158],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":74,"searchDepth":75,"depth":75,"links":160},[161,162,163,164],{"id":12,"depth":75,"text":13},{"id":31,"depth":75,"text":32},{"id":58,"depth":75,"text":59},{"id":68,"depth":75,"text":69},"Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},3,"\u002Fportfolio\u002Ffarmers-electric",{"title":100,"description":74},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[174,175,176,177],"Website Redesign","Local SEO","Web Design","Lead Generation","UZf5DGyCTxBCtopfD_6ZcvF93VCWHSjn-Pk0e14IKgc",{"id":180,"title":181,"body":182,"client":181,"description":74,"extension":81,"filter":230,"imageAlt":231,"imageUrl":232,"meta":233,"navigation":86,"order":234,"path":235,"seo":236,"stem":237,"summary":238,"tags":239,"type":95,"__hash__":243},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":183,"toc":225},[184,186,189,193,202,208,214,220,222],[10,185,13],{"id":12},[15,187,188],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood — Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) — without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,190,192],{"id":191},"build","Build",[15,194,195,196,201],{},"I shipped a focused portfolio at ",[19,197,200],{"href":198,"rel":199},"https:\u002F\u002Fwww.katyenger.com\u002F",[23],"katyenger.com"," around three gallery lanes and image-first browsing.",[15,203,204,207],{},[43,205,206],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,209,210,213],{},[43,211,212],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop — critical when every page is photography.",[15,215,216,219],{},[43,217,218],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,221,69],{"id":68},[15,223,224],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":74,"searchDepth":75,"depth":75,"links":226},[227,228,229],{"id":12,"depth":75,"text":13},{"id":191,"depth":75,"text":192},{"id":68,"depth":75,"text":69},"product","Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{"url":198},5,"\u002Fportfolio\u002Fkaty-enger",{"title":181,"description":74},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[240,176,241,242],"Portfolio Site","Performance","Photography","uJ8JlKCT5rk4ziNrzI_IlCzwlgbHH0m57K4AIXk99Ls",1788142070982]