[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"portfolio-mind-and-body-harmony-massage":3,"portfolio-related-mind-and-body-harmony-massage":103},{"id":4,"title":5,"body":6,"client":5,"description":79,"extension":86,"filter":87,"imageAlt":88,"imageUrl":89,"meta":90,"navigation":91,"order":92,"path":93,"seo":94,"stem":95,"summary":96,"tags":97,"type":101,"__hash__":102},"portfolio\u002Fportfolio\u002Fmind-and-body-harmony-massage.md","Mind and Body Harmony Massage",{"type":7,"value":8,"toc":78},"minimark",[9,14,18,21,24,28,39,46,52,58,61,65,68,71,75],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17],"p",{},"Mind and Body Harmony Massage is Nataliya's practice. She has been a licensed massage therapist since 2016, with studios in Kirkland (inside Calypso Beauty) and Kent (The Azur). The authority is the therapist and the two rooms. The old website did not make that path obvious.",[15,19,20],{},"People landing on the site needed to meet Nataliya, scan a service menu, and book the right location. Two studios is a booking problem, not a brochure problem. A visitor should not have to guess which address they are walking into, or who will be treating them.",[15,22,23],{},"This was a redesign and local SEO problem, not a brand invention problem. The practice already had the therapist, the locations, and the menu. The site needed to stop getting in the way.",[10,25,27],{"id":26},"redesign","Redesign",[15,29,30,31,38],{},"I rebuilt the site at ",[32,33,37],"a",{"href":34,"rel":35},"https:\u002F\u002Fmindandbodyharmonymassage.com\u002F",[36],"nofollow","mindandbodyharmonymassage.com"," around how people book a massage here, not a generic spa template.",[15,40,41,45],{},[42,43,44],"strong",{},"A clear path to Nataliya."," The homepage introduces the licensed therapist so visitors know who they are booking.",[15,47,48,51],{},[42,49,50],{},"Service menu."," Treatments sit where visitors can pick a service before they pick a time, instead of hunting a buried list.",[15,53,54,57],{},[42,55,56],{},"Two-location booking."," Kirkland (inside Calypso Beauty) and Kent (The Azur) each get their own booking path so the calendar matches the studio.",[15,59,60],{},"Same discipline as other Puget Sound redesigns: keep the practice as it is, fix the experience underneath.",[10,62,64],{"id":63},"seo-and-technical-foundation","SEO and technical foundation",[15,66,67],{},"Local intent drives the IA. Kirkland and Kent are named as first-class locations, with headings and internal links that support local massage searches instead of a single undifferentiated contact block.",[15,69,70],{},"Crawlable navigation and consistent location details support local signals. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add services without another full rebuild.",[10,72,74],{"id":73},"result","Result",[15,76,77],{},"Visitors can pick a service, choose Kirkland or Kent, and book with Nataliya. The site matches a two-location practice: clear menu, clear studios, and a short path from landing to appointment.",{"title":79,"searchDepth":80,"depth":80,"links":81},"",2,[82,83,84,85],{"id":12,"depth":80,"text":13},{"id":26,"depth":80,"text":27},{"id":63,"depth":80,"text":64},{"id":73,"depth":80,"text":74},"md","cinematic","Mind and Body Harmony Massage homepage with spa-stone hero, Explore Services CTA, and Kirkland and Kent locations","\u002Fimages\u002Fportfolio\u002Fmind-and-body-harmony-massage.jpg",{"url":34},true,1,"\u002Fportfolio\u002Fmind-and-body-harmony-massage",{"title":5,"description":79},"portfolio\u002Fmind-and-body-harmony-massage","Website for a Kirkland and Kent massage practice: service menu, two-location booking, and a clear path to Nataliya.",[98,99,100],"Website Redesign","Web Design","Local SEO","client","ZgHRGi9dzwylgk-gY44JbUMcPCMb9XnPdNnuosoernc",[104,181],{"id":105,"title":106,"body":107,"client":106,"description":79,"extension":86,"filter":87,"imageAlt":171,"imageUrl":172,"meta":173,"navigation":91,"order":80,"path":174,"seo":175,"stem":176,"summary":177,"tags":178,"type":101,"__hash__":180},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":108,"toc":165},[109,111,114,117,120,122,125,131,137,143,149,152,154,157,160,162],[10,110,13],{"id":12},[15,112,113],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,115,116],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,118,119],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,121,27],{"id":26},[15,123,124],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,126,127,130],{},[42,128,129],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,132,133,136],{},[42,134,135],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,138,139,142],{},[42,140,141],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,144,145,148],{},[42,146,147],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,150,151],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,153,64],{"id":63},[15,155,156],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,158,159],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,161,74],{"id":73},[15,163,164],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":79,"searchDepth":80,"depth":80,"links":166},[167,168,169,170],{"id":12,"depth":80,"text":13},{"id":26,"depth":80,"text":27},{"id":63,"depth":80,"text":64},{"id":73,"depth":80,"text":74},"Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},"\u002Fportfolio\u002Ffarmers-electric",{"title":106,"description":79},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[98,100,99,179],"Lead Generation","qSiex_fOoSWmf0_9Wn8J0r-D1yPHgvhv7y__tbpUZ10",{"id":182,"title":183,"body":184,"client":183,"description":79,"extension":86,"filter":232,"imageAlt":233,"imageUrl":234,"meta":235,"navigation":91,"order":236,"path":237,"seo":238,"stem":239,"summary":240,"tags":241,"type":101,"__hash__":245},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":185,"toc":227},[186,188,191,195,204,210,216,222,224],[10,187,13],{"id":12},[15,189,190],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood — Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) — without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,192,194],{"id":193},"build","Build",[15,196,197,198,203],{},"I shipped a focused portfolio at ",[32,199,202],{"href":200,"rel":201},"https:\u002F\u002Fwww.katyenger.com\u002F",[36],"katyenger.com"," around three gallery lanes and image-first browsing.",[15,205,206,209],{},[42,207,208],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,211,212,215],{},[42,213,214],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop — critical when every page is photography.",[15,217,218,221],{},[42,219,220],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,223,74],{"id":73},[15,225,226],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":79,"searchDepth":80,"depth":80,"links":228},[229,230,231],{"id":12,"depth":80,"text":13},{"id":193,"depth":80,"text":194},{"id":73,"depth":80,"text":74},"product","Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{"url":200},5,"\u002Fportfolio\u002Fkaty-enger",{"title":183,"description":79},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[242,99,243,244],"Portfolio Site","Performance","Photography","uJ8JlKCT5rk4ziNrzI_IlCzwlgbHH0m57K4AIXk99Ls",1788114632593]