[{"data":1,"prerenderedAt":253},["ShallowReactive",2],{"portfolio-katy-enger":3,"portfolio-related-katy-enger":84},{"id":4,"title":5,"body":6,"client":5,"description":60,"extension":66,"filter":67,"imageAlt":68,"imageUrl":69,"meta":70,"navigation":71,"order":72,"path":73,"seo":74,"stem":75,"summary":76,"tags":77,"type":82,"__hash__":83},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":8,"toc":59},"minimark",[9,14,18,22,33,40,46,52,56],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17],"p",{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood — Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) — without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,19,21],{"id":20},"build","Build",[15,23,24,25,32],{},"I shipped a focused portfolio at ",[26,27,31],"a",{"href":28,"rel":29},"https:\u002F\u002Fwww.katyenger.com\u002F",[30],"nofollow","katyenger.com"," around three gallery lanes and image-first browsing.",[15,34,35,39],{},[36,37,38],"strong",{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,41,42,45],{},[36,43,44],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop — critical when every page is photography.",[15,47,48,51],{},[36,49,50],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,53,55],{"id":54},"result","Result",[15,57,58],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":60,"searchDepth":61,"depth":61,"links":62},"",2,[63,64,65],{"id":12,"depth":61,"text":13},{"id":20,"depth":61,"text":21},{"id":54,"depth":61,"text":55},"md","product","Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{"url":28},true,4,"\u002Fportfolio\u002Fkaty-enger",{"title":5,"description":60},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[78,79,80,81],"Portfolio Site","Web Design","Performance","Photography","client","nsEiqdjePg-oOZ4B7QQyXOug0vBmiSwRH0s5fCK9LpU",[85,170],{"id":86,"title":87,"body":88,"client":87,"description":60,"extension":66,"filter":156,"imageAlt":157,"imageUrl":158,"meta":159,"navigation":71,"order":160,"path":161,"seo":162,"stem":163,"summary":164,"tags":165,"type":82,"__hash__":169},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":89,"toc":150},[90,92,95,98,101,105,108,114,120,126,132,135,139,142,145,147],[10,91,13],{"id":12},[15,93,94],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,96,97],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,99,100],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,102,104],{"id":103},"redesign","Redesign",[15,106,107],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,109,110,113],{},[36,111,112],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,115,116,119],{},[36,117,118],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,121,122,125],{},[36,123,124],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,127,128,131],{},[36,129,130],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,133,134],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,136,138],{"id":137},"seo-and-technical-foundation","SEO and technical foundation",[15,140,141],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,143,144],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,146,55],{"id":54},[15,148,149],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":60,"searchDepth":61,"depth":61,"links":151},[152,153,154,155],{"id":12,"depth":61,"text":13},{"id":103,"depth":61,"text":104},{"id":137,"depth":61,"text":138},{"id":54,"depth":61,"text":55},"cinematic","Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},1,"\u002Fportfolio\u002Ffarmers-electric",{"title":87,"description":60},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[166,167,79,168],"Website Redesign","Local SEO","Lead Generation","98ULp8LClKTTc5lnS-KK1xd26t20yZQDiEymZrdpT08",{"id":171,"title":172,"body":173,"client":240,"description":60,"extension":66,"filter":67,"imageAlt":241,"imageUrl":242,"meta":243,"navigation":71,"order":244,"path":245,"seo":246,"stem":247,"summary":248,"tags":249,"type":82,"__hash__":252},"portfolio\u002Fportfolio\u002Fsan-juan-seltzer.md","San Juan Seltzer",{"type":7,"value":174,"toc":234},[175,177,180,183,186,188,191,197,203,209,215,218,220,223,226,228,231],[10,176,13],{"id":12},[15,178,179],{},"San Juan Beverage Company's Double Spiked line needed a site that sells like the can: bold product first. At the same time it had to support \"where to buy,\" brand story, and co-packing for trade partners. Consumer and B2B intent lived on the same domain and were stepping on each other.",[15,181,182],{},"The old structure buried SKUs. Product discovery felt secondary to corporate filler. Trade visitors looking for co-packing had to dig through a consumer-shaped experience. Marketing needed campaign-ready templates for seasonal flavors and new packs without a redesign every launch.",[15,184,185],{},"This was a brand site and SEO architecture problem: one company, two journeys, one coherent design system.",[10,187,104],{"id":103},[15,189,190],{},"I rebuilt around discovery and brand, with product photography and typography doing the heavy lifting (for example Double Spiked line heroes).",[15,192,193,196],{},[36,194,195],{},"Product-led heroes."," Full-bleed photography and large type for line launches. The can is the pitch; the site does not apologize with a wall of corporate copy first.",[15,198,199,202],{},[36,200,201],{},"Split journeys."," Products and where to buy for consumers. Co-packing and company story for trade. Same brand system, different next steps, so neither audience has to reverse-engineer the nav.",[15,204,205,208],{},[36,206,207],{},"Brand chrome."," \"clean. crisp. craft.\" runs through header, type, and layout, not only the logo lockup. Shelf identity and web identity stay aligned.",[15,210,211,214],{},[36,212,213],{},"Campaign-ready templates."," Homepage and product page patterns built so marketing can ship seasonal flavors and new packs without reinventing the layout each time.",[15,216,217],{},"Same rebuild discipline as other Puget Sound brand sites I have shipped: preserve equity and rankings where they exist, fix structure underneath, migrate content and metadata deliberately.",[10,219,138],{"id":137},[15,221,222],{},"Product and line pages are structured for brand and product queries: seltzer line names, flavors, co-packing, and related commercial intent. Navigation and internal links follow a logical path: products → where to buy → story → co-packing, so crawl paths and human paths match.",[15,224,225],{},"Metadata and share images are clean so product launches look right in search and social, not like a random CMS default. Hero media is optimized for performance without flattening the shelf appeal that sells the SKU. Modern front-end delivery (image optimization, share-ready Open Graph patterns) keeps the CPG look fast enough that the photography still lands.",[10,227,55],{"id":54},[15,229,230],{},"A CPG site that puts the product first, keeps retail and co-packing easy to find, and gives marketing a durable SEO base for new SKUs and campaigns. Consumer and trade journeys no longer compete for the same homepage real estate.",[15,232,233],{},"The brand can launch flavors without treating every pack as a one-off microsite project.",{"title":60,"searchDepth":61,"depth":61,"links":235},[236,237,238,239],{"id":12,"depth":61,"text":13},{"id":103,"depth":61,"text":104},{"id":137,"depth":61,"text":138},{"id":54,"depth":61,"text":55},"San Juan Beverage Company","San Juan Seltzer Double Spiked White Peach product hero on brand site","\u002Fimages\u002Fportfolio\u002Fsan-juan-seltzer.jpg",{},3,"\u002Fportfolio\u002Fsan-juan-seltzer",{"title":172,"description":60},"portfolio\u002Fsan-juan-seltzer","Website redesign and SEO for San Juan Beverage Company: product-led pages, retail\u002Fco-packing journeys, and search-friendly brand architecture.",[166,250,79,251],"SEO","Brand Site","cU92MoVmvxRrTP0Og6DHuV3l-r9uQVnMPtXdGZLYjgg",1787670168202]