[{"data":1,"prerenderedAt":253},["ShallowReactive",2],{"portfolio-farmers-electric":3,"portfolio-related-farmers-electric":102},{"id":4,"title":5,"body":6,"client":5,"description":77,"extension":84,"filter":85,"imageAlt":86,"imageUrl":87,"meta":88,"navigation":89,"order":90,"path":91,"seo":92,"stem":93,"summary":94,"tags":95,"type":100,"__hash__":101},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":8,"toc":76},"minimark",[9,14,18,21,24,28,31,38,44,50,56,59,63,66,69,73],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17],"p",{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,19,20],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,22,23],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,25,27],{"id":26},"redesign","Redesign",[15,29,30],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,32,33,37],{},[34,35,36],"strong",{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,39,40,43],{},[34,41,42],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,45,46,49],{},[34,47,48],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,51,52,55],{},[34,53,54],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,57,58],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,60,62],{"id":61},"seo-and-technical-foundation","SEO and technical foundation",[15,64,65],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,67,68],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,70,72],{"id":71},"result","Result",[15,74,75],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":77,"searchDepth":78,"depth":78,"links":79},"",2,[80,81,82,83],{"id":12,"depth":78,"text":13},{"id":26,"depth":78,"text":27},{"id":61,"depth":78,"text":62},{"id":71,"depth":78,"text":72},"md","cinematic","Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},true,1,"\u002Fportfolio\u002Ffarmers-electric",{"title":5,"description":77},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[96,97,98,99],"Website Redesign","Local SEO","Web Design","Lead Generation","client","98ULp8LClKTTc5lnS-KK1xd26t20yZQDiEymZrdpT08",[103,170],{"id":104,"title":105,"body":106,"client":105,"description":77,"extension":84,"filter":156,"imageAlt":157,"imageUrl":158,"meta":159,"navigation":89,"order":160,"path":161,"seo":162,"stem":163,"summary":164,"tags":165,"type":100,"__hash__":169},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":107,"toc":151},[108,110,113,117,128,134,140,146,148],[10,109,13],{"id":12},[15,111,112],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood — Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) — without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,114,116],{"id":115},"build","Build",[15,118,119,120,127],{},"I shipped a focused portfolio at ",[121,122,126],"a",{"href":123,"rel":124},"https:\u002F\u002Fwww.katyenger.com\u002F",[125],"nofollow","katyenger.com"," around three gallery lanes and image-first browsing.",[15,129,130,133],{},[34,131,132],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,135,136,139],{},[34,137,138],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop — critical when every page is photography.",[15,141,142,145],{},[34,143,144],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,147,72],{"id":71},[15,149,150],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":77,"searchDepth":78,"depth":78,"links":152},[153,154,155],{"id":12,"depth":78,"text":13},{"id":115,"depth":78,"text":116},{"id":71,"depth":78,"text":72},"product","Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{"url":123},4,"\u002Fportfolio\u002Fkaty-enger",{"title":105,"description":77},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[166,98,167,168],"Portfolio Site","Performance","Photography","nsEiqdjePg-oOZ4B7QQyXOug0vBmiSwRH0s5fCK9LpU",{"id":171,"title":172,"body":173,"client":240,"description":77,"extension":84,"filter":156,"imageAlt":241,"imageUrl":242,"meta":243,"navigation":89,"order":244,"path":245,"seo":246,"stem":247,"summary":248,"tags":249,"type":100,"__hash__":252},"portfolio\u002Fportfolio\u002Fsan-juan-seltzer.md","San Juan Seltzer",{"type":7,"value":174,"toc":234},[175,177,180,183,186,188,191,197,203,209,215,218,220,223,226,228,231],[10,176,13],{"id":12},[15,178,179],{},"San Juan Beverage Company's Double Spiked line needed a site that sells like the can: bold product first. At the same time it had to support \"where to buy,\" brand story, and co-packing for trade partners. Consumer and B2B intent lived on the same domain and were stepping on each other.",[15,181,182],{},"The old structure buried SKUs. Product discovery felt secondary to corporate filler. Trade visitors looking for co-packing had to dig through a consumer-shaped experience. Marketing needed campaign-ready templates for seasonal flavors and new packs without a redesign every launch.",[15,184,185],{},"This was a brand site and SEO architecture problem: one company, two journeys, one coherent design system.",[10,187,27],{"id":26},[15,189,190],{},"I rebuilt around discovery and brand, with product photography and typography doing the heavy lifting (for example Double Spiked line heroes).",[15,192,193,196],{},[34,194,195],{},"Product-led heroes."," Full-bleed photography and large type for line launches. The can is the pitch; the site does not apologize with a wall of corporate copy first.",[15,198,199,202],{},[34,200,201],{},"Split journeys."," Products and where to buy for consumers. Co-packing and company story for trade. Same brand system, different next steps, so neither audience has to reverse-engineer the nav.",[15,204,205,208],{},[34,206,207],{},"Brand chrome."," \"clean. crisp. craft.\" runs through header, type, and layout, not only the logo lockup. Shelf identity and web identity stay aligned.",[15,210,211,214],{},[34,212,213],{},"Campaign-ready templates."," Homepage and product page patterns built so marketing can ship seasonal flavors and new packs without reinventing the layout each time.",[15,216,217],{},"Same rebuild discipline as other Puget Sound brand sites I have shipped: preserve equity and rankings where they exist, fix structure underneath, migrate content and metadata deliberately.",[10,219,62],{"id":61},[15,221,222],{},"Product and line pages are structured for brand and product queries: seltzer line names, flavors, co-packing, and related commercial intent. Navigation and internal links follow a logical path: products → where to buy → story → co-packing, so crawl paths and human paths match.",[15,224,225],{},"Metadata and share images are clean so product launches look right in search and social, not like a random CMS default. Hero media is optimized for performance without flattening the shelf appeal that sells the SKU. Modern front-end delivery (image optimization, share-ready Open Graph patterns) keeps the CPG look fast enough that the photography still lands.",[10,227,72],{"id":71},[15,229,230],{},"A CPG site that puts the product first, keeps retail and co-packing easy to find, and gives marketing a durable SEO base for new SKUs and campaigns. Consumer and trade journeys no longer compete for the same homepage real estate.",[15,232,233],{},"The brand can launch flavors without treating every pack as a one-off microsite project.",{"title":77,"searchDepth":78,"depth":78,"links":235},[236,237,238,239],{"id":12,"depth":78,"text":13},{"id":26,"depth":78,"text":27},{"id":61,"depth":78,"text":62},{"id":71,"depth":78,"text":72},"San Juan Beverage Company","San Juan Seltzer Double Spiked White Peach product hero on brand site","\u002Fimages\u002Fportfolio\u002Fsan-juan-seltzer.jpg",{},3,"\u002Fportfolio\u002Fsan-juan-seltzer",{"title":172,"description":77},"portfolio\u002Fsan-juan-seltzer","Website redesign and SEO for San Juan Beverage Company: product-led pages, retail\u002Fco-packing journeys, and search-friendly brand architecture.",[96,250,98,251],"SEO","Brand Site","cU92MoVmvxRrTP0Og6DHuV3l-r9uQVnMPtXdGZLYjgg",1787670168202]