[{"data":1,"prerenderedAt":231},["ShallowReactive",2],{"portfolio-chess4life":3,"portfolio-related-chess4life":94},{"id":4,"title":5,"afterImageAlt":6,"afterImageUrl":6,"beforeImageAlt":6,"beforeImageUrl":6,"body":7,"cardImageUrl":76,"client":5,"description":71,"extension":77,"filter":78,"imageAlt":79,"imageUrl":80,"meta":81,"navigation":82,"order":83,"path":84,"seo":85,"stem":86,"summary":87,"tags":88,"type":92,"__hash__":93},"portfolio\u002Fportfolio\u002Fchess4life.md","Chess4Life",null,{"type":8,"value":9,"toc":70},"minimark",[10,15,27,31,34,57,64],[11,12,14],"h2",{"id":13},"the-client","The client",[16,17,18,19,26],"p",{},"Chess4Life teaches chess to kids, with in-person and online classes. The live site is ",[20,21,25],"a",{"href":22,"rel":23},"https:\u002F\u002Fchess4life.com",[24],"nofollow","chess4life.com",".",[11,28,30],{"id":29},"the-work","The work",[16,32,33],{},"Seattle.dev built three pieces for Chess4Life:",[35,36,37,45,51],"ul",{},[38,39,40,44],"li",{},[41,42,43],"strong",{},"The chess4life.com marketing site",", the public site for its programs, locations, and resources.",[38,46,47,50],{},[41,48,49],{},"Clocktower, the admin portal"," for the Chess4Life team. Its login is not public, so it is not shown here.",[38,52,53,56],{},[41,54,55],{},"The Clocktower parent portal",", where families sign in to their accounts. It is linked from chess4life.com as Login.",[16,58,59],{},[60,61],"img",{"alt":62,"src":63},"The Chess4Life parent portal login screen","\u002Fimages\u002Fportfolio\u002Fchess4life-parent-portal.avif",[16,65,66],{},[20,67,69],{"href":22,"rel":68},[24],"Visit chess4life.com",{"title":71,"searchDepth":72,"depth":72,"links":73},"",2,[74,75],{"id":13,"depth":72,"text":14},{"id":29,"depth":72,"text":30},"\u002Fimages\u002Fportfolio\u002Fchess4life-card.avif","md","cinematic","The chess4life.com homepage, with the headline Chess Classes for Kids That Prepare Them for Life and a Start Today button","\u002Fimages\u002Fportfolio\u002Fchess4life.avif",{},true,1,"\u002Fportfolio\u002Fchess4life",{"title":5,"description":71},"portfolio\u002Fchess4life","Marketing site for Chess4Life, a kids' chess education program with in-person and online classes, plus Clocktower, its admin portal and parent portal.",[89,90,91],"Marketing Website","Admin Portal","Parent Portal","client","TIUnyqsBasQtRjKvC8TilIfKRxDhpVN2yBVQihED0gw",[95,143],{"id":96,"title":97,"afterImageAlt":98,"afterImageUrl":99,"beforeImageAlt":100,"beforeImageUrl":101,"body":102,"cardImageUrl":131,"client":97,"description":71,"extension":77,"filter":78,"imageAlt":132,"imageUrl":99,"meta":133,"navigation":82,"order":134,"path":135,"seo":136,"stem":137,"summary":138,"tags":139,"type":92,"__hash__":142},"portfolio\u002Fportfolio\u002Fcalypso-beauty.md","Calypso Beauty","The rebuilt Calypso Beauty homepage, with a full-width hero, Book Now button, and services menu","\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-after.avif","The old Calypso Beauty homepage, with a column of service buttons, badge images, and a single photo","\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-before.avif",{"type":8,"value":103,"toc":127},[104,108,116,118,121],[11,105,107],{"id":106},"the-studio","The studio",[16,109,110,111,26],{},"Calypso Beauty is a permanent makeup and laser skin studio serving Kirkland and Bellevue, WA. The live site is ",[20,112,115],{"href":113,"rel":114},"https:\u002F\u002Fcalypso-beauty.com",[24],"calypso-beauty.com",[11,117,30],{"id":29},[16,119,120],{},"Seattle.dev rebuilt the studio's website. The old homepage placed a column of service buttons, a column of badge images, and a long block of text around a single photo. The rebuilt homepage opens with a full-width hero, puts Book Now in the header, shows the phone number in a top bar, and groups services under a Services menu.",[16,122,123],{},[20,124,126],{"href":113,"rel":125},[24],"Visit calypso-beauty.com",{"title":71,"searchDepth":72,"depth":72,"links":128},[129,130],{"id":106,"depth":72,"text":107},{"id":29,"depth":72,"text":30},"\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-card.avif","Rebuilt Calypso Beauty homepage with a full-width hero, Book Now button, and services menu",{},0,"\u002Fportfolio\u002Fcalypso-beauty",{"title":97,"description":71},"portfolio\u002Fcalypso-beauty","Website rebuild for Calypso Beauty, a permanent makeup and laser skin studio serving Kirkland and Bellevue, WA.",[140,141],"Website Redesign","Web Design","_i2RrLXSblGgJ82_x5YMTBqxEWZzAQMERebZDtGC0YE",{"id":144,"title":145,"afterImageAlt":6,"afterImageUrl":6,"beforeImageAlt":6,"beforeImageUrl":6,"body":146,"cardImageUrl":218,"client":145,"description":71,"extension":77,"filter":78,"imageAlt":219,"imageUrl":220,"meta":221,"navigation":82,"order":222,"path":223,"seo":224,"stem":225,"summary":226,"tags":227,"type":92,"__hash__":230},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":8,"value":147,"toc":212},[148,152,155,158,161,165,168,174,180,186,192,195,199,202,205,209],[11,149,151],{"id":150},"challenge","Challenge",[16,153,154],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[16,156,157],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[16,159,160],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[11,162,164],{"id":163},"redesign","Redesign",[16,166,167],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[16,169,170,173],{},[41,171,172],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[16,175,176,179],{},[41,177,178],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[16,181,182,185],{},[41,183,184],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[16,187,188,191],{},[41,189,190],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[16,193,194],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[11,196,198],{"id":197},"seo-and-technical-foundation","SEO and technical foundation",[16,200,201],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[16,203,204],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[11,206,208],{"id":207},"result","Result",[16,210,211],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":71,"searchDepth":72,"depth":72,"links":213},[214,215,216,217],{"id":150,"depth":72,"text":151},{"id":163,"depth":72,"text":164},{"id":197,"depth":72,"text":198},{"id":207,"depth":72,"text":208},"\u002Fimages\u002Fportfolio\u002Ffarmers-electric-card.avif","Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},4,"\u002Fportfolio\u002Ffarmers-electric",{"title":145,"description":71},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[140,228,141,229],"Local SEO","Lead Generation","FMZMHaRawM4kZAROH6w2JLGpm1lK5urt5cW_xoWZcBw",1791660656739]