[{"data":1,"prerenderedAt":231},["ShallowReactive",2],{"portfolio-calypso-beauty":3,"portfolio-related-calypso-beauty":65},{"id":4,"title":5,"afterImageAlt":6,"afterImageUrl":7,"beforeImageAlt":8,"beforeImageUrl":9,"body":10,"cardImageUrl":49,"client":5,"description":44,"extension":50,"filter":51,"imageAlt":52,"imageUrl":7,"meta":53,"navigation":54,"order":55,"path":56,"seo":57,"stem":58,"summary":59,"tags":60,"type":63,"__hash__":64},"portfolio\u002Fportfolio\u002Fcalypso-beauty.md","Calypso Beauty","The rebuilt Calypso Beauty homepage, with a full-width hero, Book Now button, and services menu","\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-after.avif","The old Calypso Beauty homepage, with a column of service buttons, badge images, and a single photo","\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-before.avif",{"type":11,"value":12,"toc":43},"minimark",[13,18,30,34,37],[14,15,17],"h2",{"id":16},"the-studio","The studio",[19,20,21,22,29],"p",{},"Calypso Beauty is a permanent makeup and laser skin studio serving Kirkland and Bellevue, WA. The live site is ",[23,24,28],"a",{"href":25,"rel":26},"https:\u002F\u002Fcalypso-beauty.com",[27],"nofollow","calypso-beauty.com",".",[14,31,33],{"id":32},"the-work","The work",[19,35,36],{},"Seattle.dev rebuilt the studio's website. The old homepage placed a column of service buttons, a column of badge images, and a long block of text around a single photo. The rebuilt homepage opens with a full-width hero, puts Book Now in the header, shows the phone number in a top bar, and groups services under a Services menu.",[19,38,39],{},[23,40,42],{"href":25,"rel":41},[27],"Visit calypso-beauty.com",{"title":44,"searchDepth":45,"depth":45,"links":46},"",2,[47,48],{"id":16,"depth":45,"text":17},{"id":32,"depth":45,"text":33},"\u002Fimages\u002Fportfolio\u002Fcalypso-beauty-card.avif","md","cinematic","Rebuilt Calypso Beauty homepage with a full-width hero, Book Now button, and services menu",{},true,0,"\u002Fportfolio\u002Fcalypso-beauty",{"title":5,"description":44},"portfolio\u002Fcalypso-beauty","Website rebuild for Calypso Beauty, a permanent makeup and laser skin studio serving Kirkland and Bellevue, WA.",[61,62],"Website Redesign","Web Design","client","_i2RrLXSblGgJ82_x5YMTBqxEWZzAQMERebZDtGC0YE",[66,143],{"id":67,"title":68,"afterImageAlt":69,"afterImageUrl":69,"beforeImageAlt":69,"beforeImageUrl":69,"body":70,"cardImageUrl":129,"client":68,"description":44,"extension":50,"filter":51,"imageAlt":130,"imageUrl":131,"meta":132,"navigation":54,"order":133,"path":134,"seo":135,"stem":136,"summary":137,"tags":138,"type":63,"__hash__":142},"portfolio\u002Fportfolio\u002Fchess4life.md","Chess4Life",null,{"type":11,"value":71,"toc":125},[72,76,84,86,89,112,119],[14,73,75],{"id":74},"the-client","The client",[19,77,78,79,29],{},"Chess4Life teaches chess to kids, with in-person and online classes. The live site is ",[23,80,83],{"href":81,"rel":82},"https:\u002F\u002Fchess4life.com",[27],"chess4life.com",[14,85,33],{"id":32},[19,87,88],{},"Seattle.dev built three pieces for Chess4Life:",[90,91,92,100,106],"ul",{},[93,94,95,99],"li",{},[96,97,98],"strong",{},"The chess4life.com marketing site",", the public site for its programs, locations, and resources.",[93,101,102,105],{},[96,103,104],{},"Clocktower, the admin portal"," for the Chess4Life team. Its login is not public, so it is not shown here.",[93,107,108,111],{},[96,109,110],{},"The Clocktower parent portal",", where families sign in to their accounts. It is linked from chess4life.com as Login.",[19,113,114],{},[115,116],"img",{"alt":117,"src":118},"The Chess4Life parent portal login screen","\u002Fimages\u002Fportfolio\u002Fchess4life-parent-portal.avif",[19,120,121],{},[23,122,124],{"href":81,"rel":123},[27],"Visit chess4life.com",{"title":44,"searchDepth":45,"depth":45,"links":126},[127,128],{"id":74,"depth":45,"text":75},{"id":32,"depth":45,"text":33},"\u002Fimages\u002Fportfolio\u002Fchess4life-card.avif","The chess4life.com homepage, with the headline Chess Classes for Kids That Prepare Them for Life and a Start Today button","\u002Fimages\u002Fportfolio\u002Fchess4life.avif",{},1,"\u002Fportfolio\u002Fchess4life",{"title":68,"description":44},"portfolio\u002Fchess4life","Marketing site for Chess4Life, a kids' chess education program with in-person and online classes, plus Clocktower, its admin portal and parent portal.",[139,140,141],"Marketing Website","Admin Portal","Parent Portal","TIUnyqsBasQtRjKvC8TilIfKRxDhpVN2yBVQihED0gw",{"id":144,"title":145,"afterImageAlt":69,"afterImageUrl":69,"beforeImageAlt":69,"beforeImageUrl":69,"body":146,"cardImageUrl":218,"client":145,"description":44,"extension":50,"filter":51,"imageAlt":219,"imageUrl":220,"meta":221,"navigation":54,"order":222,"path":223,"seo":224,"stem":225,"summary":226,"tags":227,"type":63,"__hash__":230},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":11,"value":147,"toc":212},[148,152,155,158,161,165,168,174,180,186,192,195,199,202,205,209],[14,149,151],{"id":150},"challenge","Challenge",[19,153,154],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[19,156,157],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[19,159,160],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[14,162,164],{"id":163},"redesign","Redesign",[19,166,167],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[19,169,170,173],{},[96,171,172],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[19,175,176,179],{},[96,177,178],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[19,181,182,185],{},[96,183,184],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[19,187,188,191],{},[96,189,190],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[19,193,194],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[14,196,198],{"id":197},"seo-and-technical-foundation","SEO and technical foundation",[19,200,201],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[19,203,204],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[14,206,208],{"id":207},"result","Result",[19,210,211],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":44,"searchDepth":45,"depth":45,"links":213},[214,215,216,217],{"id":150,"depth":45,"text":151},{"id":163,"depth":45,"text":164},{"id":197,"depth":45,"text":198},{"id":207,"depth":45,"text":208},"\u002Fimages\u002Fportfolio\u002Ffarmers-electric-card.avif","Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},4,"\u002Fportfolio\u002Ffarmers-electric",{"title":145,"description":44},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[61,228,62,229],"Local SEO","Lead Generation","FMZMHaRawM4kZAROH6w2JLGpm1lK5urt5cW_xoWZcBw",1791660656711]